News about the Monthly Summary Report

This report contains vital information to aid in all areas of our business. I will explain sections I like the most. So the first section "Search by Type" which breaks down all searches done on our site. It provides the percentage from the overall total of searches. You get the knowledge and sales ammunition to know how (i.e. new car, fuel efficient) searches are impacting our business via searches on the site.

Lets take another section "Advanced Search Fuel Efficient" this section is vital because we are in a day in time where every penny counts. Saving at the gas pump with a fuel efficient car for our car buyers is a very important. We have this information by area which is a even greater tool!

The last section I'll speak about is "Search Combo" this section explains how our users are coming to the site and the percentage of users who just want to search for a make only, make model, or all makes/all models searches. This information is invaluable.

Please take the time to review this reprot not only for the month but for the top 25 areas.


You can find this report posted on the Intranet:http://intranet.automart.com/
KB Browse
Dept: (our company name)
Area: .com Reports
Topic: Searches on AM.com
Group: Monthly Search Summaries

Until next time!